American Competitiveness: What Works showcased GE’s continuing commitment to the American workforce in the extraordinary Andrew W. Mellon Auditorium on Constitution Avenue in Washington, D.C. Designed around a series of zones of interactivity the event illuminated GE’s four thought pillars: Moving, Powering, Building and Curing. Four immersive storytelling niches in addition to a multi-use stage offered GE’s guests different perspectives into this multi-faceted and international corporation based in America. Our design employed the powerful tools of parametric modeling to create multi-layered, two sided surfaces to create a multi-media screen environment deployed on both horizontal and vertical surfaces.