GE: American Competitiveness
- Location: Washington, DC
- Venue: 12,000SF
- Cost: $1.25M
GE: American Competitiveness A Celebration of Innovation and Workforce Commitment
Immersive Design Showcasing GE’s Thought Leadership in Washington, D.C.
Set in the iconic Andrew W. Mellon Auditorium in Washington, D.C., the 12,000-square-foot GE: American Competitiveness event highlighted GE’s dedication to the American workforce and innovation. Through interactive zones, the exhibition brought to life GE’s four core pillars: Moving, Powering, Building, and Curing. With immersive storytelling niches and a multi-use stage, guests explored the many facets of this global company. Utilizing parametric modeling, our design created multi-layered surfaces for dynamic multi-media presentations, transforming both horizontal and vertical planes into an engaging screen environment.
GE: American Competitiveness: What Works
American Competitiveness: What Works showcased GE’s continuing commitment to the American workforce in the extraordinary Andrew W. Mellon Auditorium on Constitution Avenue in Washington, D.C.
Designed around a series of zones of interactivity the event illuminated GE’s four thought pillars: Moving, Powering, Building and Curing. Four immersive storytelling niches in addition to a multi-use stage offered GE’s guests different perspectives into this multi-faceted and international corporation based in America.
Our design employed the powerful tools of parametric modeling to create multi-layered, two sided surfaces to create a multi-media screen environment deployed on both horizontal and vertical surfaces.
