Urban A&O collaborated closely with Virgin’s management, stakeholders, and market researchers to capture the essence of the Virgin brand in the design of the 25,000-square-foot Virgin Hotel Clubhouse. Each space within the Clubhouse is carefully crafted to reflect the distinct, bold qualities that define the Virgin experience, offering guests an environment that is both innovative and unforgettable. The result is a collection of programmatic spaces that are as dynamic and unique as the Virgin brand itself, creating memorable experiences for all who enter.